Trafford Unit boosts recruitment and retention

Thanks to its willingness to improve the cadet experience and promote opportunities, Trafford Unit has seen cadet numbers grow to 105 from a post-pandemic low of 30. Most importantly, its public engagement and promotion of free open evenings have generated huge interest in what the unit offers.

“During a recent recruitment drive, we had 16 new cadets attending in a single evening, accompanied by their parents,” says PO (SCC) Stuart Hurlston, the unit’s Royal Marines Cadets Detachment Commander. “A key factor in this growing demand has been delivering enjoyable activities that align with cadets’ interests.” Retention is seen as a key measure of the unit’s success, with volunteers striving to create a positive and relevant experience that maintains cadets’ enthusiasm and encourages them to stay for longer.

Recruitment is increasingly powered by social media. “Engagement with videos and images of cadet activities can exceed 80,000 views per month,” says Stuart. In turn, this has encouraged cadets to take a lead on shaping the social media strategy. “Through Cadet Voice, they have expressed a clear desire for their parents and guardians to have greater visibility of what they are doing,” explains Stuart. “Sharing this content not only enhances cadet engagement and pride, but also strengthens communication with families – leading to the recruitment of several parents as volunteers.” 

Volunteer training and advancement are important priorities for 2026, as the unit aims to be able to provide up to 110 cadets with a growing range of activities. “I enjoy boating most of all, but I also value the supportive staff,” says Able Cadet Csanád, 14. “Being a cadet here has really helped with my mental health and my confidence.” 

The strength of that learning environment came to the fore in June, when the whole unit was devastated by the tragic loss of Lt Lily-Mae Fisher RN – who often took the time to send motivational messages to cadets and volunteers. Lt Fisher’s incredible journey to becoming the UK’s only serving female Commando will always remain a source of inspiration. “Lily-Mae’s genuine interest in Trafford Unit inspired our young people to believe in themselves and pursue their ambitions,” said Stuart. “Her legacy will live on through their achievements.”

A personal tribute to Lt Lily-Mae Fisher RN from PO (SCC) Stuart Hurlston BCA

“Lt Lily-Mae Fisher made a greater impact on me than I could put into words. During my time as an Area Staff Officer Cadet Voice, it became clearly apparent that cadets wish to feel more connected to the wider Royal Navy and Royal Marines family. Lt Fisher embodied that connection through her genuine care for others. What began as a conversation grew into regular chats; she always took the time to check in on my journey, offering me encouragement and support. She was one of the first people to wish me luck before my Officer Development Programme Phase 1 assessment, and the very first to ask how it had gone afterwards. Proudly I passed, and I will always be grateful for the confidence she showed in me.

“Her commitment to supporting our young people went far beyond duty, and the impact she had on so many lives will never be forgotten. I will always be eternally thankful to her and very much miss our chats. My thoughts and prayers are with Lt Cdr Chris Gayson RN, Lieutenant Fisher RN, PO Green RN, their families, friends, and colleagues during this very difficult time.”

Photos: Sea Cadets